SaaS: Automotive

CHALLENGE:

To scale operations effectively, this SaaS company needed to penetrate the Tier 1 automotive market and target OEMs and major manufacturers for B2B acquisition at scale. However, their existing performance marketing strategy was not optimized to engage high-value enterprise clients. Without a well-defined GTM strategy and high-converting acquisition funnels, they faced difficulty in generating quality leads, refining MQL to SQL, and ultimately converting them into large-scale contracts.

SOLUTION:

A robust GTM strategy was developed, focusing on high-value B2B lead generation with an emphasis on Tier 1 automotive manufacturers. Custom acquisition funnels were designed to nurture leads through each stage, with MQL to SQL refinement ensuring only the highest-quality prospects entered the pipeline. Precision targeting and sales alignment streamlined the process of engaging key decision-makers, while email nurture campaigns further drove conversions. This structured approach successfully secured the first Tier 1 automotive contract, establishing a scalable framework for future growth and market expansion.

RESULTS:

• 900 new customers acquired, demonstrating high-efficiency in lead generation.

• Secured first Tier 1 automotive contract, marking a significant expansion in market penetration.

• Established a replicable acquisition framework for future B2B growth.