E-commerce: Health and Wellness

CHALLENGE:

This health and wellness e-commerce store faced significant challenges in scaling their performance marketing campaigns across 40+ international markets, struggling with low customer acquisition, underperforming ads, and inefficient targeting. Their existing SEM and remarketing strategies lacked the precision needed to effectively engage target customers, leading to low revenue generation and missed opportunities in key regions.

SOLUTION:

To address these issues, we developed and executed a comprehensive global SEM strategy across 40+ markets, optimizing paid search, remarketing, and ad targeting to better align with each market’s specific needs. We implemented a robust social media strategy to boost brand engagement and foster a community around their offerings. Additionally, we introduced a subscription model to increase customer lifetime value (LTV), driving recurring revenue. Finally, we launched email campaigns to nurture leads, improve conversion rates, and re-engage previous customers. The result was a highly optimized marketing ecosystem that drove measurable ROI across multiple regions.

RESULTS:

• 5.5x ROI on global paid media campaigns.

• Enhanced brand engagement across multiple social media platforms.

• Increased customer retention and lifetime value through the new subscription model.

• Higher conversion rates from email campaigns, leading to improved overall sales.