Healthcare: Pain Clinics

CHALLENGE:

This regional pain clinic franchise, faced challenges with their lead generation strategy. Their SEM campaigns were underperforming, with poor-quality leads and a low conversion rate. Despite having an existing SEO and SEM strategy, the lack of precise targeting and ineffective remarketing led to stagnant growth and missed revenue opportunities.

SOLUTION:

To address these challenges, a comprehensive revamp of SEM and SEO strategies was implemented till November. Keyword targeting was refined, and ad copy was optimized for higher engagement. All campaigns were designed to comply with Google’s restrictive advertising policies and ensure HIPAA compliance in the handling of patient data. Additionally, specialized landing pages were developed to convert high-intent leads while maintaining a compliant, user-friendly experience, leading to better lead quality and campaign performance.

RESULTS:

• 127% increase in leads YoY.

• Improved conversion rates through optimized landing pages.

• Higher lead quality through refined SEM targeting and SEO enhancements.

• Significant reduction in cost-per-lead through more efficient targeting.